Monday, April 20, 2009

The Power of Research in the Age of Google

Yeah, I'm sure that Google loves that title, but have you seen this?

Starting with a Jack in the Box sign visible from a window in the video, she and Mr. Drake, who analyzes satellite images for a nonprofit, used that and other clues to assemble a street view and began to search Google satellite images for locations that matched. Then Paris Miller, a Northern Kentucky computer consultant, traced one of Ms. Hammonds' friends to Conover, N.C. There she was able to find a Domino's near a Jack in the Box.

"I didn't even intend on doing this," Ms. Miller said. "I didn't know how big this was becoming." She credits another user with calling the location to confirm that the pair worked there. Mr. Drake contacted Tim McIntyre, Domino's VP-communications. The Consumerist trio will each get Domino's coupons roughly equivalent to a year of free food.

Oh yeah, and Domino's used Twitter to help manage their rep too.

Via: Advertising Age

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