Friday, December 05, 2008

Gift of Reading Campaign




See what happens when you don't read!

Here's the copy:

"The new advertising campaign for The Gift of Reading®
was designed by bleublancrouge on the basis of the following message:
“When a child doesn't read, imagination disappears.” To convey this
idea to the general public, the different advertisements show fairy
tale characters, such as Cinderella and Peter Pan, slowly fading away
in hospital. These characters represent the imaginary worlds of
children without access to reading, which are likely to disappear over
time."

Not a great fan of scarevertising, but these are pretty cool.

Literacy Foundation

Via: Brandflakes

2 comments:

Justin Shady said...

Wow, those images are beautiful. I was on your site a couple weeks ago and missed them completely. I was to find hi-res versions now.

Bryan Loar said...

larger pics are at

http://www.fondationalphabetisation.org/textes/images/Peter_Pan_004.JPG

http://www.fondationalphabetisation.org/textes/images/Cendrillon.JPG