Friday, June 27, 2008

The Idea Is the Verb

Puma has produced a great series of films for their I-Cycle project. Bringing together empathy (through story telling), DIY spirit, and philanthropy, the first film "A Bicycle Is Born" is a great introduction to the rest of the films and the ideas behind them.

We librarians need to amp up our message as knowledge facilitators. We need to create & promote professional and engaging stories of the personal connections we make with our patrons. I-cycle is a great example for us to learn from.


No comments: